PORTFOLIO

Summer's Eve Douche.

This Summer's Eve Douche has fallen short and it was my responsibility to reclaim the douche! Our key insight discovered is that Summer's eve is no longer a member of the feminine hygiene market... it is in the beauty market. Humor is very important in this campaign as it helps new users become more comfortable talking about the douche and their vaginal health. This campaign was presented to Summer's Eve marketing team!
Fall 2023

LuggageHero.

The objective of this campaign is to inform millennial aged parents about LuggageHero and its prominence in popular travel destinations in the United States. The deliverables aim to inform consumers of LuggageHero's services while also reminding them of what the best parts of a vacation are. A LuggageHero x Uber collaboration is also a vital part to this campaign as it provides an easy solution to the drop-off and pick-up process, completing a seamless experience with LuggageHero's services.

Fall 2023

Creative Circus.

The maymaster at the Creative Circus portfolio school in Atlanta Georgia was much different than the normal advertising curriculum I have received thus far. This course focused on the production of images to be used in brand advertisements and projects. This class taught me how to operate a DSLR camera, to manage and properly use studio equipment and to edit motion videos using adobe suite applications. The projects undertaken through this course consisted of a three-image campaign for a singular brand, multiple single brand photoshoots, a headshot photoshoot, creation of a stop motion GIF and creation of a motion video GIF.

Summer 2022

Burt's Bees.

The objective of this Burt's Bees campaign was to highlight the importance of using all natural ingredients in Burt's Bees products. I decided to create a variety of content with this objective in mind that would catch attention of shoppers who value what their products are made of. I found it important to highlight real women in the print ads to emphasize the value of natural beauty that this specific brand often highlights in their other advertisements.

Spring 2022